Scott Roberts' 1954 Mercury Monterey from our Holiday Catalog

Our first holiday catalog of the season features this custom 1954 Mercury Monterey owned by Scott and Holly Roberts. We first spotted this custom Merc at the Grand National Roadster Show earlier this year and knew it would end up one one of our California Car Cover catalog covers. At just about every show it has been to in 2016, it has picked up awards and plenty of love in magazines and online.

If you have been a customer of ours for a while, you are familiar with one of Scott's other custom cars. We featured his beautiful 1941 Ford pickup on a catalog cover back in 2012.

Cadillac hub caps with custom center caps. New suspension and front disc brakes courtesy of Noble Fabrication help it stop.

This custom features a number of subtle modifications. The roof was chopped 3" by John Aiello. John Aiello and Brandon Penserini also took care of the smoothed bumpers, frenched headlights and license plate, custom hood and relocated gas filler. It's also been nosed, shaved and decked, which is hot rod speak for "bad ass."

Chrome trim finished by Sherm's Plating next to the custom mixed Spies Hecker "Chili Verde" paint applied by Brandon Penserini of Altissimo Restoration.

Under the hood of the Monterey is a stock 292 y-block engine.

1954 Mercury Monterey Steering Wheel

Chris Plante of Plante Interior took care of the custom stitching on the seats and the trunk.

Altissimo Restoration plaque under the hood.

Thank you to the Roberts for participating in another photo shoot with California Car Cover. If you haven't received your copy in the mail, below is the catalog cover. Want to get our catalog in the mail? Sign up on our website!