Shop Tour: Pure Vision Design

On a recent weekday I took the short drive from the California Car Cover headquarters in Chatsworth, Ca to visit Steve Strope and our friends at Pure Vision Design in Simi Valley, Ca. Steve's shop builds some of the baddest touring muscle cars in the country and I wanted to see what was going on at his recently expanded facility.


Machine shop. New lounge and break area for meetings and entertaining customers.
Pure Vision Design always has a strong presence at large automotive events, such as the Grand National Roadster Show and the SEMA Show. The vehicles they build are always featured in magazines, such as Hot Rod, and the Fast and the Furious movie series. Though the shop's motto might be "Yesterday's Muscle Car, Today," here is a hot rod that is currently under construction at his shop.

A group of cars waiting to be completed.
Custom Challenger interior


A serious motor inside an upcoming project car
This unique Mopar has a 1969 Super Bee front end and a 1970 Road Runner body.
Vintage dragster body hanging from the rafters.
A view from upstairs.


Upcoming project cars in bare metal.
Steve Strope and Pure Vision Design have a nice facility with room to assemble and customize plenty of vehicles, but that is not how Steve started out back in 1997. The first cars that Steve built were actually put together in friend's driveways and underground parking structures. It is nice to see how things have progressed for Steve at the crew at Pure Vision Design.

I met Steve a few years ago at the SEMA Show. The 1969 Dodge 515 GTB was featured on our January 2009 catalog cover. More details about that vehicle can be read on the Pure Vision Design website.


Thank you to Steve Strope and Pure Vision Design for letting me take some time to come out and tour the facility. For more information on Pure Vision, below are some links to their websites.

Pure Vision Website
Pure Vision on Facebook

I will be on the road in the upcoming weeks doing more shop tours and attending local car shows, so check back for more unique coverage from the road.

California Car Cover