The Race of Gentlemen West in Grover Beach, California

It was a wet and muddy weekend in Grover Beach, Ca for The Race of Gentlemen West, but that did not damper the spirits of the participants or attendees. We cruised up to the Pismo Beach area for the activities on Saturday. Many west coasts vintage car and motorcycle enthusiasts had been waiting for a few years for the TROG to make it our west. Even though some rain and high tides delayed or postponed much of the weekend, it was still a great time on the beach.

Abnormally high tides and wet weather delayed the start of racing on Saturday for a few hours. Even though it was wet, attendees packed the parking lots and eagerly waiting for racing. Everyone spent most of the morning in the parking lots near the venue, checking out the race cars and vintage autos.

Even with the rain and mud, there were a number of custom vehicles on display as part of Customs by the Sea.

When participants were finally allowed to make their way to the beach pit area, the crowd gathered to watch the parade of hot rods and motorcycles.

Racing action on the beach began in the early afternoon. Thousands of spectators lined the fences to get a glimpse of vintage roadsters and motorcycles race down the beach. We had been to TROG in New Jersey back in 2014, so it was great to finally experience this event on the west coast.

We aren't sure who this guy is and if he was yelling at us or not, but we love him anyway.

The staging area was were participants and media correspondents could get an up close look at the race cars before ending the race area. It is always neat to see the period correct roadsters and motorcycles up close.

Unfortunately, most of the activities for Sunday were suspended due to the weather conditions, so we were happy to have attended on Saturday to see some racing action. Thank you to everyone at TROG for hosting such a unique event and glad that we could attend this year. We look forward to the next Race of Gentlemen in 2017.

Keep tabs with where California Car Cover will be next on our Events Page. 

Scott Roberts' 1954 Mercury Monterey from our Holiday Catalog

Our first holiday catalog of the season features this custom 1954 Mercury Monterey owned by Scott and Holly Roberts. We first spotted this custom Merc at the Grand National Roadster Show earlier this year and knew it would end up one one of our California Car Cover catalog covers. At just about every show it has been to in 2016, it has picked up awards and plenty of love in magazines and online.

If you have been a customer of ours for a while, you are familiar with one of Scott's other custom cars. We featured his beautiful 1941 Ford pickup on a catalog cover back in 2012.

Cadillac hub caps with custom center caps. New suspension and front disc brakes courtesy of Noble Fabrication help it stop.

This custom features a number of subtle modifications. The roof was chopped 3" by John Aiello. John Aiello and Brandon Penserini also took care of the smoothed bumpers, frenched headlights and license plate, custom hood and relocated gas filler. It's also been nosed, shaved and decked, which is hot rod speak for "bad ass."

Chrome trim finished by Sherm's Plating next to the custom mixed Spies Hecker "Chili Verde" paint applied by Brandon Penserini of Altissimo Restoration.

Under the hood of the Monterey is a stock 292 y-block engine.

1954 Mercury Monterey Steering Wheel

Chris Plante of Plante Interior took care of the custom stitching on the seats and the trunk.

Altissimo Restoration plaque under the hood.

Thank you to the Roberts for participating in another photo shoot with California Car Cover. If you haven't received your copy in the mail, below is the catalog cover. Want to get our catalog in the mail? Sign up on our website!

The final event of the California Car Cover Show Series was the Parking Lot Sale, Swap Meet and Show this past Saturday. This free event is a casual get together for local friends and customers and wraps up the shows we host for 2016.

The California Car Cover Parking Lot Sale Tents.

The main attraction for the day is our annual parking lot sale. We have to make room for holiday merchandise each fall, so we empty our warehouse of open box, seasonal and discontinued items. Our 8th annual event did not disappoint any local customers looking for some great savings.

Another big draw for the Parking Lot Sale is the California Car Cover show trailer. The trailer is packed with old stock and open box car covers that we discount at the sale.

We had a handful of local customers participate in our swap meet.

The Mel-Tones played blues and classic rock songs during the show for the enjoyment of local customers.

 

The Habit Burger Truck was on hand to serve tasty burgers and onion rings to show participants and customers.

Each car show we host always has a great charity raffle. The Fall Car Show did not disappoint with many great prizes available thanks to our sponsors. All the proceeds from the raffle were donated to the Breast Cancer Research Foundation.

The front lawn at the Fall Car Show.

Our generous event supporters and sponsors.

Thank you to everyone that attended the parking lot sale, swap meet and show at California Car Cover. We look forward to hosting another great series of events in 2017. We will announce those event dates by January 2017.